If it's easy, it's not for you.

Seth Godin is an entrepreneur, marketer, author, TED talker. He also blogs at a neat, unpretentious little spot over here.

And if you sign up to his updates, little nuggets of digi-marketing/businessy wisdom will be delivered daily into your inbox - no images or interactive fizz bang wizardry - just a few words on your screen to digest. Some might not resonate but others will feel like just what you needed to hear at precisely the moment you need to hear them.

Like this one about how to add value to your job, company, project...

"Do extremely difficult work.

That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.

The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you."